Updated: May 14, 2020
When it comes to Social Media, there tends to be two types of personalities. There is the 'completely addicted to it personality,' and then there is the 'avoid at all costs personality.' No matter what your preference, if you are a small business owner, you should have the addicted to it personality.
Be Addicted, For Growth Sakes
Why? You might ask. Simple. There are millions and millions of people that fall under the 'completely addicted to it personality'. In other words, there are millions on millions of potential customers that you could be leveraging through your Social Media channels. Just think about how many people are constantly glued to their phone screens here in Lake Tahoe. Go ahead and search the hashtag 'Lake Tahoe' on Instagram. You will see for yourself, there are currently 1,717,640 photos with that hashtag. In other words, that number represents the customers
your business has the potential to market to simply by being active on the Instagram app. Of course, the same goes for Facebook. Tahoe is a photogenic place, there is no secret in that, so what do people do? They take photos. They share those photos on Social Media so all of their followers can see what they're doing and where they are. And while they're uploading those photos, they are probably scrolling through their newsfeed, where they have the potential to see YOUR posts. Maybe they are looking to rent some bikes for the day, and while they're scrolling through their Social Media Apps they see your businesses advertisement for bike rentals. An hour later that person is at your store renting from you. It is that simple and effective.
Time and Resources Are Limited, You Say?
Perhaps the most common response we hear from any business that wants to get more involved in social media is simply that they don't have the time. Of course this makes sense.
Running a business is no easy task and you have so many things on your plate that makes social media seem like a daunting task. If you find yourself fitting this persona, you can overcome this challenge. You can use outside resources. Look into social media management softwares that track and report how each of your posts are performing. This is an effective way to see what is working, and what is not, therefore allowing you to focus on the successful posts. Another option is to outsource your marketing efforts to a digital marketing and/or social media management agency. This is an effective way to grow your social media channels, and your customer base itself, while giving you the time and ability to focus on rest of your business.
For small business owners, Social Media isn't a trend or a fad. Rather, it is an essential marketing tactic, and it should be a part of your daily routine. It is your opportunity to connect to more customers, build brand loyalty, and establish brand awareness. So go grab that smart phone, or open up a new tab, and get posting.